Barbara Martin Coppola, Chief Digital Officer for Ingka Group explains the steps to embed data ethics into everything they do in a simple and transparent way.
Easy to understand
Put the customer in control of their data
Provide the customer with a benefit for sharing the data
The customer co-creates their privacy controls as they navigate through the app. They decide how long their data is stored for. They decide how much personalisation they want in return for sharing their data. And its mostly done with graphics and animations.
If this is the future of Privacy Policies and data sharing, I'm excited!
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